Yahoo: Ads And Content Merging - Business Insider

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Marissa Mayer and Henrique De Castro.

Good morning, AdLand. Here's what you need to know today:

Yahoo COO Henrique De Castro talked about the future of advertising at the company at the IAB's annual leadership meeting and how it is going to come secondary to giving readers personalized content. While Adweek notes that it probably isn't going to have BuzzFeed-esque native ads, De Castro did state that "ads and content are going to merge more and more."?

Today might be the day that?Facebook?announces its Microsoft Atlas acquisition.

Internet Explorer 10?has a new ad with an American Idol star.

Domtar Corporation?and its agency Eric Mower & Associates are trying to make paper cool again.

Cablevision?is suing Viacom for "bundling," which means that it makes distributors unpopular channels if they want channels with high ratings.

Martin Sorrell's?predictions of what's the next thing in advertising.

President and COO of Cheil Europe?Chris Harris is stepping down.?Managing director Matt Pye will take on more responsibilities.

Solve Media is launching a comScore accredited brand research product called Native Insights.

Previously on Business Insider Advertising:

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'; } else if (google_ads[0].type == "image") { s += ''; } else if (google_ads[0].type == "html") { s += google_ads[0].snippet; } else { if (google_ads.length == 1) { /* * Partners should adjust text sizes * so ads occupy the majority of ad space. */ s += ' ' + google_ads[0].line1 + '
' + google_ads[0].line2 + '?' + google_ads[0].line3 + '
' + google_ads[0].visible_url + '

'; } else if (google_ads.length > 1) { /* * For text ads, append each ad to the string. */ for(i = 0; i

Source: http://www.businessinsider.com/yahoo-ads-and-content-merging-2013-2

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